AStory of Representation, Innovation, and the Next Chapter of Urban Economic Power Magic Johnson Enterprises (MJE) has announced a powerful new chapter in its legacy of economic mobility and community-centered entrepreneurship: Alexia Grevious Henderson has been named President of Magic Johnson Enterprises, effective immediately. Her appointment signals more than a promotion — it represents a generational shift. It affirms the rise of a new class of visionary leaders who understand that wealth-building, community uplift, and strategic innovation must move together. A Leader Rooted in Excellence — and Built for Impact Since joining MJE in 2017 as Senior Manager of Marketing and Communications, Henderson has steadily advanced, proving herself to be a builder, a strategist, and a trusted architect of the MJE brand. Most recently, as Vice President of Strategic Partnerships and Marketing, she led: High-level corporate partnerships Fulfillment of national and global brand contracts Integrated marketing and communications efforts that expanded MJE’s influence and reach Under her leadership, MJE strengthened its position as one of the most respected vehicles for community-driven economic growth. Magic Johnson himself affirmed her brilliance: “Alexia is one of the brightest young minds in business today. Her leadership and creativity have elevated our brand, our partnerships, and our mission.” Her track record reflects what the Urban Enterprise Framework celebrates: excellence, service, access, and the advancement of historically underestimated communities. A Career Anchored in Purpose Before MJE, Henderson gained experience with the Washington Commanders (formerly the Redskins) and began her career with the NCAA in Indianapolis. Her work and reputation have earned her national recognition, including being named: Sports Business Journal’s “30 New Voices Under 30” Diverse Representation’s “Top Ten to Watch” Beyond corporate success, she serves on the board of A.Bevy, an arts and education nonprofit helping young adults find clarity in their passion, path, and purpose — embodying the Urban Enterprise principle that leadership is service. A Powerful Representation Moment for Urban America The Urban Enterprise Framework recognizes milestones like this as more than professional wins — they are community wins. Henderson’s presidency represents: A breakthrough for women in the C-suite leadership A breakthrough for Black leaders shaping national economic strategy A breakthrough for the next generation for urban innovators and changemakers Rooted in Community, Positioned for Global Impact A native of Fort Mill, South Carolina, Henderson is a graduate of Clemson University and holds an MBA from Pepperdine University. She now resides in Los Angeles with her husband, Aaron — the heart of a city where entrepreneurship, entertainment, and community-driven innovation intersect. About Magic Johnson Enterprises Founded by Earvin “Magic” Johnson, MJE is a diversified investment company committed to lifting communities through strategic partnerships across entertainment, sports, technology, real estate, and more. Its work aligns deeply with the Urban Enterprise Framework: building access, expanding ownership, and driving economic mobility in urban and underestimated communities.

In the tapestry of American entrepreneurship, one thread has been tugged and twisted for centuries. It’s the thread of access—or rather, the lack of it. Access to capital. Access to ownership. Access to the kind of financial tools that build legacies and create wealth that lasts. For Black entrepreneurs, this thread remains stubbornly unfinished. Not because of a lack of brilliance, hustle, or vision, but because the capital necessary to scale dreams has too often been withheld. Into that longstanding gap steps the Black Cooperative Impact Fund (BCIF)—an organization that is more than a lender. It is a force. A movement. A quiet revolution wrapped in the conviction that Black economic power isn’t optional. It’s essential. BCIF isn’t simply distributing money. It is rewriting the narrative of what’s possible for Black entrepreneurs in Southern California. It is challenging the old assumptions about who gets funded, who gets to grow, and who gets to build the kind of wealth that outlives them. A Revolution Rooted in Economic Empowerment When you encounter BCIF for the first time, you feel it—an energy, a heartbeat, a purpose. Their declaration comes with clarity and courage: “Economic empowerment is our revolution.” It isn’t rhetoric. It’s strategy. BCIF understands what many overlook: When Black entrepreneurs thrive, everything around them transforms. Families stabilize. Neighborhoods shift. Wealth accumulates. Opportunities multiply. And a new kind of freedom emerges—one built not on survival but on ownership, agency, and possibility. This isn’t transactional lending. This is long-term social change. This is equity in motion. This is self-determination at scale. A Mission Built for Liberation BCIF operates as a community-rooted 501(c)(3) with a mission that is both practical and visionary. They provide interest-free microloans to Black-owned businesses that are committed to building economic power in their own communities. Their work plants seeds—assets, living-wage jobs, generational wealth—that grow into something far larger than a single enterprise. Their vision reaches further: to help close the racial wealth gap by supporting the entrepreneurs who already stand at the forefront of Black economic advancement. The innovators. The creatives. The problem-solvers. The community builders. They have the ideas, the grit, and the drive—but too often, not the fair and accessible capital to match. BCIF’s goal is as ambitious as it is necessary: to become the leading microloan provider for Black-owned businesses in Southern California and to fund 1,000 thriving enterprises by 2040. It’s more than a benchmark. It’s a blueprint—a long-term strategy to transform the economic landscape of a region. What Sets BCIF Apart In a financial world cluttered with red tape and barriers, BCIF stands in a different posture. Their funding model is rooted in clarity, trust, and community. Their loans carry no interest—none. No fees. No predatory terms disguised as support. Just capital that stays exactly where it belongs: circulating inside Black businesses and Black communities. Their focus is intentional. While many organizations speak broadly about “diverse markets,” BCIF centers the Black community unapologetically. Because closing the racial wealth gap requires direct investment—not generic, not diluted, not symbolic. And unlike traditional lenders, BCIF refuses to create hoops meant to disqualify. There is no punishing jargon, no unnecessarily restrictive approval processes. Their model is transparent and accessible, designed to empower instead of exclude. Every loan comes back into the fund, where it becomes fuel for the next entrepreneur. One business’s repayment becomes another business’s opportunity. It is the purest expression of cooperative economics—each success feeding the next, each win lifting the community higher. Why BCIF Matters—For Business, Community, and Justice It’s simple to say, “We support Black businesses.” It’s much harder to build systems that make that support real. BCIF understands that business ownership is one of the most powerful pathways to generational wealth. Ownership changes everything—income, options, legacy. Black-owned businesses also create the kind of jobs that stabilize communities and expand opportunity from the inside out. They also understand that the racial wealth gap is not a coincidence. It is structural. Deliberate. Historical. And so the solution must be structural too. BCIF doesn’t offer charity—they offer infrastructure: accessible capital, community investment, and a circular system that sustains itself. Their model ensures that every loan becomes the seed of another. Entrepreneurs support each other without ever having to meet. It is wealth-building as community practice. How the Model Comes Alive BCIF’s approach to lending is as human-centered as their mission. Black entrepreneurs across Los Angeles, Riverside, San Bernardino, and Orange counties can apply at any time throughout the year. The screening is thorough but fair, typically taking about four weeks, with approved businesses receiving capital within two. Most of the money donated—about three-quarters—flows directly into loans. The remainder supports operations, ensuring the fund is sustainable long term. There is no profit motive behind these decisions. Only impact. Your Vision and BCIF’s Vision Intertwine If you care about thriving Black communities… If you believe in entrepreneurs who create opportunity where there was none… If you believe economic justice is part of social justice… Then your values are already reflected in BCIF’s work. And there are powerful ways to stand with the movement. You can partner—bringing BCIF into your events, networks, and business circles. You can refer—connecting Black-owned businesses that simply need a fair chance. Or you can amplify—sharing BCIF’s message, because visibility is power and stories ignite movements. A Call to Step Into the Revolution Revolutions don’t begin in crowds. They begin in convictions—one person choosing to act, then another, and another. BCIF is constructing a new economic reality, and you are invited to help shape it. If you’re a Black entrepreneur in Southern California, you can apply for an interest-free loan. If you believe in economic justice, you can invest in the fund that invests in your community. If you want Black economic power to rise, you can share this mission with those who need to hear it. Every voice matters. Every connection matters. Every resource matters. The Final Word BCIF isn’t simply offering loans—they are shifting power. They are challenging the narrative of who gets funded, who gets trusted, who gets to build wealth, and who gets to shape the future. They are proving that wealth creation is not a luxury or an afterthought. It is a pathway to justice. A pathway to freedom. A pathway to a better tomorrow. The Black Cooperative Impact Fund is more than a financial institution. It is a catalyst. A movement. A reclaiming of possibility. And the story is still being written.