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How Eric Thomas has Become the Go-To Motivator for the NBA

Kim Anthony • May 5, 2023

Josh Okogie almost missed the text. It was 10 days after the NBA season was suspended, and the Minnesota Timberwolves wing was sleeping in. But he woke up to a message that the team had organized a conference call with world-renowned motivational speaker Eric Thomas -- also known as "ET The Hip-Hop Preacher."

"I wasn't even going to join it, but when I saw it was ET, I had to hear him. I joined the call, and he was talking about how the ball is still bouncing," Okogie said. "He was talking about how the season is suspended and the physical ball isn't still bouncing, but just because the ball stops bouncing on the court, it doesn't mean the ball stops bouncing in life.
"And all the coaches were like, 'Wow.' Even I was like, 'Wow.'"

Okogie had been pushing Timberwolves assistant general manager Joe Branch all season to get Thomas to speak to the team. He'd met Thomas last summer while working out at the Chris Paul Basketball Academy. Thomas, who has a close relationship with Paul, made an immediate impact on Okogie. His speaking schedule hadn't lined up with the Timberwolves' plans during the season, but the team was able to bring him in during the most uncertain time the NBA has ever faced.

Thomas spoke to Timberwolves players, coaches and staff for 28 minutes, sharing an uplifting message as he urged players to take a positive outlook.

"Let's write a list of what we have. Let's not focus on what we don't have," Thomas told ESPN he said to the team. "What we don't have, we're going to get that back, but what we have is what we need to focus on because if we don't focus on what we have then we'll be back to what we don't have.

"This game is already a game of inches and not just inches in terms of the game itself," he continued. "It's inches in terms of mental [health], so it's important to cling to what they have instead of what they don't have."

Mental health has become a priority issue for the NBA in recent years, particularly after DeMar DeRozan and Kevin Love came forward to discuss their mental health experiences. And while the league offers multiple official support systems for its players -- systems that NBA officials acknowledge might be needed more than ever with the league on hiatus -- Thomas has become the unofficial go-to source of support for players around the league. He's someone they know they can lean on when they're going through difficult times, whether through a personal connection or just through the inspirational messages he posts on social media.

"ET is just a ball of light," Cleveland Cavaliers center Andre Drummond told ESPN earlier this season. "His energy, his inspiration, the way he views life and the way he can inspire so many people just by his words is huge. Sometimes I listen to his stuff whenever I'm feeling off or I need a certain message. He has messages for all different types of things."

Thomas has shared his messages directly with NBA veterans such as Drummond, Paul and Kyrie Irving. He has connected with rookies, including Zion Williamson, as part of the NBA's annual rookie symposium. Players point to his rise from his humble beginnings and his raw, powerful delivery of his messages as sources of inspiration.

Now, with the NBA on hold and no return date in sight, Thomas finds those messages resonating like never before.

CHRIS PAUL WAS heading into his first postseason with the Houston Rockets. He'd teamed with MVP James Harden to lead the Rockets to the most successful regular season in team history and the top seed in the Western Conference.

And, while he hadn't heard from Thomas for months, he wasn't surprised to see his trusted adviser's name pop up on his phone. They initially connected when Thomas spoke to Paul while he was with the Clippers, then stayed in touch as the veteran point guard changed cities, with Paul even inviting him to speak at his North Carolina summer basketball camps.

"It's a lot of people that want to see your demise. A lot of people want you to hurt. A lot of people want to take your spot," Thomas told Paul through a voicemail. "So, you've got to understand that and let that fuel you to take your game to a whole different level."

Paul got the Rockets within a win of the NBA Finals before a hamstring injury knocked him out of the series against the Golden State Warriors, who went on to win the title. A year later, Thomas and Paul connected again, with the Houston Rockets point guard presenting the speaker with a customized pair of his Jordan CP3.XII signature sneakers featuring motivational quotes from Thomas such as, "Avoid being your own enemy" and "Most of you don't want success as much as you want to sleep."

Said Paul: "ET is always somebody I know that's going to kick it to me straight. He just makes you be more than you think you can. When I think of ET, I just think of pushing myself. Whenever you think that you have gone as far as you can, you can go a little further."

Thomas rose to the top of his profession despite being a homeless high school dropout. He was born in Chicago to a teenage mother but was raised primarily in Detroit. His biological father wasn't in his life until Thomas was 30.

Thomas spent 12 years working toward getting his bachelor's degree from Oakwood University in Huntsville, Alabama, in 2001, and went on to earn his master's and doctorate from Michigan State University.


He got his big break in 2008 after a speech at Michigan State, where he was working as an academic adviser. He challenged the students in the audience to "wanna succeed as bad as they wanna breathe." The speech was posted to YouTube, where it racked up more than 2 million views.

Thomas now averages 120-200 speeches per year and has worked with numerous professional sports teams including the LA Clippers, Milwaukee Bucks, Cleveland Cavaliers, Houston Rockets, Detroit Pistons, Atlanta Hawks and Charlotte Hornets.

"I look at his Instagram every day," Hornets forward Miles Bridges said. "I watch his videos all the time before games because he's really inspiring and he motivates me, so I try to look at him all the time. I can come to the game unfocused and watch one of his videos and just lock in right away. That's how powerful he is with his speaking, so I don't think people give him enough credit for that."

Thomas posts inspirational messages every day on Instagram, where he has 1.5 million followers -- dozens of whom play in the NBA. He has more than 435,000 followers on Twitter. Among the notable sports figures who follow his social media accounts are NBA All-Stars Irving, Drummond, Isaiah Thomas, Damian Lillard, Draymond Green, Khris Middleton and Devin Booker.


"ET is just a ball of light. His energy, his inspiration, the way he views life and the way he can inspire so many people just by his words is huge."
 - Andre Drummond

Thomas is also using his social media platform to reach people more directly because of the current global state. After he noticed the spread of COVID-19, he posted his cellphone number in his social media bio, encouraging those in need of motivation to reach out. Timberwolves coach Ryan Saunders did so, and the two have since been in touch daily.

The league added Thomas to its lineup of speakers at the mandatory four-day, NBA Rookie Transition Program 2016. For many newcomers to the league, it's the first time they see him speak in person.

"His speeches are phenomenal," Williamson said. "The way he breaks down wanting to be great, he breaks it down in such a way that you've got to truly look yourself in the mirror and say, 'Do I want to be great or am I just saying I want to be great?' He fuels you to go above and beyond."

SNOW HADN'T YET fallen in Denver, but the days were sometimes gloomy for new Denver Nuggets addition Isaiah Thomas in September 2018.

The two-time All-Star was in an unfamiliar situation, on a one-year deal while rehabbing from hip surgery, when he discovered a new source of inspiration while scrolling through his Instagram feed.

Thomas found one of Eric Thomas' inspirational posts and sent him a direct message. It got an immediate response. Now the free-agent point guard considers the motivational speaker one of his best friends.

"I wish it was mandatory for every professional team to have to sit down and listen to him talk," said Isaiah Thomas, who is not related to the speaker. "I know if you heard him talk and the passion that he talks with, it's going to resonate with all walks of life. It doesn't matter, and that's the type of people I want to be around at all times."

Lately, the two have connected again frequently, with Isaiah Thomas facing the uncertain future of being a recently released free agent in a league currently on hiatus and in a player transaction moratorium. Eric Thomas has also reached out to Allen Crabbe, who was waived by the Timberwolves in late February. Both players assured the motivational speaker that they're in a strong mental space as they try to make their way back.


homas isn't the only option for players in similar situations. The NBA requires teams to provide players access to licensed, clinical mental health professionals at all times. Dr. William Parham, the National Basketball Players Association's director of mental and health wellness, and NBPA player wellness counselor Keyon Dooling have also launched virtual office hours, where players past and present can talk about how best to manage their mental well-being.

"There's a whole bunch that our guys grapple with, and I'm so thankful that we put this infrastructure in place because a lot of guys haven't processed their journeys," said Dooling, who played 13 seasons in the NBA. "They've been too busy achieving, and in quiet moments like this, I think it's a great opportunity."

A communication from the league office was sent to all teams during the week of the NBA suspension about the impact the COVID-19 pandemic might have on mental and emotional well-being. The memo included customized documents with tips, resources and information from mental health and wellness partners, providers and consultants, to help players, team staff and their families maintain mental wellness.

That's why the Timberwolves took on the initiative to collaborate with Thomas.

"We pride ourselves in being player-centric, and as we face this incredibly difficult time, we are looking for ways to thoroughly support our players," Timberwolves president Gersson Rosas told ESPN. "Eric Thomas has a powerful voice with a strong message, and we believe his perspective will encourage our players to stay connected and to motivate them to get through the current challenges we are all facing."

Having their routines taken from them while the league is on hiatus has presented a new and even more difficult challenge. Social distancing has created an environment where players -- used to being surrounded by teammates and fans -- no longer have that daily personal contact.


"A lot of people are isolated," Okogie said. "So definitely, that message pertains in terms of mental health. What can you do to take away from that feeling of being alone?"

One of Thomas' consistent messages is that even in times of isolation, players never have to feel as if they're alone.

"I feel like once we connect, I'm like a shepherd," Thomas said, "and it's my responsibility to not only give you lip service or give you a motivational presentation, it's my responsibility to kind of walk with you as much as you will allow me to walk with you."


ESPN's Malika Andrews contributed to this report.

Alexia Grevious Henderson: A New Era of Leadership at Magic Johnson Enterprises

By Kim Anthony • November 24, 2025
AStory of Representation, Innovation, and the Next Chapter of Urban Economic Power Magic Johnson Enterprises (MJE) has announced a powerful new chapter in its legacy of economic mobility and community-centered entrepreneurship: Alexia Grevious Henderson has been named President of Magic Johnson Enterprises, effective immediately. Her appointment signals more than a promotion — it represents a generational shift. It affirms the rise of a new class of visionary leaders who understand that wealth-building, community uplift, and strategic innovation must move together. A Leader Rooted in Excellence — and Built for Impact Since joining MJE in 2017 as Senior Manager of Marketing and Communications, Henderson has steadily advanced, proving herself to be a builder, a strategist, and a trusted architect of the MJE brand. Most recently, as Vice President of Strategic Partnerships and Marketing, she led: High-level corporate partnerships Fulfillment of national and global brand contracts Integrated marketing and communications efforts that expanded MJE’s influence and reach Under her leadership, MJE strengthened its position as one of the most respected vehicles for community-driven economic growth. Magic Johnson himself affirmed her brilliance: “Alexia is one of the brightest young minds in business today. Her leadership and creativity have elevated our brand, our partnerships, and our mission.” Her track record reflects what the Urban Enterprise Framework celebrates: excellence, service, access, and the advancement of historically underestimated communities. A Career Anchored in Purpose Before MJE, Henderson gained experience with the Washington Commanders (formerly the Redskins) and began her career with the NCAA in Indianapolis. Her work and reputation have earned her national recognition, including being named: Sports Business Journal’s “30 New Voices Under 30” Diverse Representation’s “Top Ten to Watch” Beyond corporate success, she serves on the board of A.Bevy, an arts and education nonprofit helping young adults find clarity in their passion, path, and purpose — embodying the Urban Enterprise principle that leadership is service. A Powerful Representation Moment for Urban America The Urban Enterprise Framework recognizes milestones like this as more than professional wins — they are community wins. Henderson’s presidency represents: A breakthrough for women in the C-suite leadership A breakthrough for Black leaders shaping national economic strategy A breakthrough for the next generation for urban innovators and changemakers Rooted in Community, Positioned for Global Impact A native of Fort Mill, South Carolina, Henderson is a graduate of Clemson University and holds an MBA from Pepperdine University. She now resides in Los Angeles with her husband, Aaron — the heart of a city where entrepreneurship, entertainment, and community-driven innovation intersect. About Magic Johnson Enterprises Founded by Earvin “Magic” Johnson, MJE is a diversified investment company committed to lifting communities through strategic partnerships across entertainment, sports, technology, real estate, and more. Its work aligns deeply with the Urban Enterprise Framework: building access, expanding ownership, and driving economic mobility in urban and underestimated communities.

Black Cooperative Impact Fund: Powering Black Prosperity

By Kim Anthony • November 17, 2025
In the tapestry of American entrepreneurship, one thread has been tugged and twisted for centuries. It’s the thread of access—or rather, the lack of it. Access to capital. Access to ownership. Access to the kind of financial tools that build legacies and create wealth that lasts. For Black entrepreneurs, this thread remains stubbornly unfinished. Not because of a lack of brilliance, hustle, or vision, but because the capital necessary to scale dreams has too often been withheld. Into that longstanding gap steps the Black Cooperative Impact Fund (BCIF)—an organization that is more than a lender. It is a force. A movement. A quiet revolution wrapped in the conviction that Black economic power isn’t optional. It’s essential. BCIF isn’t simply distributing money. It is rewriting the narrative of what’s possible for Black entrepreneurs in Southern California. It is challenging the old assumptions about who gets funded, who gets to grow, and who gets to build the kind of wealth that outlives them. A Revolution Rooted in Economic Empowerment When you encounter BCIF for the first time, you feel it—an energy, a heartbeat, a purpose. Their declaration comes with clarity and courage: “Economic empowerment is our revolution.” It isn’t rhetoric. It’s strategy. BCIF understands what many overlook: When Black entrepreneurs thrive, everything around them transforms. Families stabilize. Neighborhoods shift. Wealth accumulates. Opportunities multiply. And a new kind of freedom emerges—one built not on survival but on ownership, agency, and possibility. This isn’t transactional lending. This is long-term social change. This is equity in motion. This is self-determination at scale. A Mission Built for Liberation BCIF operates as a community-rooted 501(c)(3) with a mission that is both practical and visionary. They provide interest-free microloans to Black-owned businesses that are committed to building economic power in their own communities. Their work plants seeds—assets, living-wage jobs, generational wealth—that grow into something far larger than a single enterprise. Their vision reaches further: to help close the racial wealth gap by supporting the entrepreneurs who already stand at the forefront of Black economic advancement. The innovators. The creatives. The problem-solvers. The community builders. They have the ideas, the grit, and the drive—but too often, not the fair and accessible capital to match. BCIF’s goal is as ambitious as it is necessary: to become the leading microloan provider for Black-owned businesses in Southern California and to fund 1,000 thriving enterprises by 2040. It’s more than a benchmark. It’s a blueprint—a long-term strategy to transform the economic landscape of a region. What Sets BCIF Apart In a financial world cluttered with red tape and barriers, BCIF stands in a different posture. Their funding model is rooted in clarity, trust, and community. Their loans carry no interest—none. No fees. No predatory terms disguised as support. Just capital that stays exactly where it belongs: circulating inside Black businesses and Black communities. Their focus is intentional. While many organizations speak broadly about “diverse markets,” BCIF centers the Black community unapologetically. Because closing the racial wealth gap requires direct investment—not generic, not diluted, not symbolic. And unlike traditional lenders, BCIF refuses to create hoops meant to disqualify. There is no punishing jargon, no unnecessarily restrictive approval processes. Their model is transparent and accessible, designed to empower instead of exclude. Every loan comes back into the fund, where it becomes fuel for the next entrepreneur. One business’s repayment becomes another business’s opportunity. It is the purest expression of cooperative economics—each success feeding the next, each win lifting the community higher. Why BCIF Matters—For Business, Community, and Justice It’s simple to say, “We support Black businesses.” It’s much harder to build systems that make that support real. BCIF understands that business ownership is one of the most powerful pathways to generational wealth. Ownership changes everything—income, options, legacy. Black-owned businesses also create the kind of jobs that stabilize communities and expand opportunity from the inside out. They also understand that the racial wealth gap is not a coincidence. It is structural. Deliberate. Historical. And so the solution must be structural too. BCIF doesn’t offer charity—they offer infrastructure: accessible capital, community investment, and a circular system that sustains itself. Their model ensures that every loan becomes the seed of another. Entrepreneurs support each other without ever having to meet. It is wealth-building as community practice. How the Model Comes Alive BCIF’s approach to lending is as human-centered as their mission. Black entrepreneurs across Los Angeles, Riverside, San Bernardino, and Orange counties can apply at any time throughout the year. The screening is thorough but fair, typically taking about four weeks, with approved businesses receiving capital within two. Most of the money donated—about three-quarters—flows directly into loans. The remainder supports operations, ensuring the fund is sustainable long term. There is no profit motive behind these decisions. Only impact. Your Vision and BCIF’s Vision Intertwine If you care about thriving Black communities… If you believe in entrepreneurs who create opportunity where there was none… If you believe economic justice is part of social justice… Then your values are already reflected in BCIF’s work. And there are powerful ways to stand with the movement. You can partner—bringing BCIF into your events, networks, and business circles. You can refer—connecting Black-owned businesses that simply need a fair chance. Or you can amplify—sharing BCIF’s message, because visibility is power and stories ignite movements. A Call to Step Into the Revolution Revolutions don’t begin in crowds. They begin in convictions—one person choosing to act, then another, and another. BCIF is constructing a new economic reality, and you are invited to help shape it. If you’re a Black entrepreneur in Southern California, you can apply for an interest-free loan. If you believe in economic justice, you can invest in the fund that invests in your community. If you want Black economic power to rise, you can share this mission with those who need to hear it. Every voice matters. Every connection matters. Every resource matters. The Final Word BCIF isn’t simply offering loans—they are shifting power. They are challenging the narrative of who gets funded, who gets trusted, who gets to build wealth, and who gets to shape the future. They are proving that wealth creation is not a luxury or an afterthought. It is a pathway to justice. A pathway to freedom. A pathway to a better tomorrow. The Black Cooperative Impact Fund is more than a financial institution. It is a catalyst. A movement. A reclaiming of possibility. And the story is still being written.

8 Things to Consider if You're Thinking About Running for Office

By Kim Anthony • September 4, 2023
The prospect of running for public office is both exciting and daunting. It offers an opportunity to make impactful changes, but it also exposes you to scrutiny and requires tremendous commitment. If you're contemplating throwing your hat into the political ring, it's essential to think through multiple factors before making your decision. Here are eight critical considerations to mull over: 1. Personal Readiness Entering politics is a life-altering choice, not just for you but also for your family and close ones. The demands on your time, privacy, and emotional well-being can be overwhelming. Questions to Ask : Are you emotionally, mentally, and physically prepared for the challenges? Have you discussed this with your family, and are they supportive? 2. Core Beliefs and Values Politics is an arena of competing interests and ideologies. Having a clear understanding of your core beliefs and values will guide your political journey. Questions to Ask : What causes or issues are most important to you? Are your views aligned with the electorate you wish to serve? 3. Skill Set and Qualifications Being in public office requires a diverse skill set, including but not limited to leadership, public speaking, and policy analysis. Questions to Ask : Do you possess the skills needed to succeed in office? If not, are you willing to learn or surround yourself with experts who do? 4. Financial Considerations Campaigning can be expensive, and public office may not offer the financial rewards that other careers do. Questions to Ask : Do you have the financial resources to run a campaign and sustain yourself in office? Are you ready to disclose your financial status, as is often required? 5. Electability and Public Perception Popularity and public perception play a crucial role in politics. Your history, conduct, and even appearance are often subject to public scrutiny. Questions to Ask : How are you perceived by the community? Do you have any skeletons in the closet that could become public and harm your candidacy? 6. Team and Support System A successful campaign requires a dedicated team for various functions: strategizing, fundraising, public relations, and more. Questions to Ask : Do you have a trustworthy team or know how to assemble one? Do you have mentors or advisors in the political arena? 7. Regulatory and Legal Requirements Different positions have different eligibility criteria, filing requirements, and regulations. Questions to Ask : Are you familiar with the legal requirements for the position you are considering? Do you meet the eligibility criteria? 8. Long-Term Goals and Exit Strategy Public office is often not a lifetime appointment. Whether you serve one term or multiple, you will eventually move on. Questions to Ask : What are your long-term goals? Do you see politics as a career or a stepping stone to other endeavors? What's your exit strategy? The Starting Point, Not the Destination Contemplating these eight points is just the starting point; running for public office is a long, complicated journey that will demand constant adjustment and reevaluation. However, these considerations can give you a solid foundation for making an informed decision. Running for public office is a significant decision that should not be taken lightly. If you are considering this path, taking the time to reflect on these eight considerations will provide valuable insights and prepare you for the challenges and rewards that lie ahead.
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